Fragrantor's Aroma Lab

Overview

Fragrantor's Aroma Lab is a storied Indian perfumery house with over 175 years of master fragrance tradition. Avartana Labs was engaged to conduct comprehensive web performance engineering, reducing page load latency, optimizing heavy media assets, and streamlining checkout flows across mobile devices.

The Challenge

To dramatically accelerate loading speeds and improve Core Web Vitals while preserving the high-resolution elegance and brand luxury of their fragrance collections.

Our Solution

We executed an in-depth performance overhaul: implemented responsive image formats, optimized critical rendering paths, deferred non-essential scripts, and eliminated cumulative layout shifts across their product catalog.

Results

Reduced asset payloads by 68%, brought mobile page loading under 1.8 seconds, and created a smooth, responsive shopping experience that lifted checkout conversions.

Client Testimonial

"Avartana Labs transformed our online store's loading speed and customer experience without compromising the rich visual elegance of our luxury fragrance house."

Gaurav Agarwal

Director, Fragrantor's Aroma Lab